Bicycle culture is the next growth point of industry development

In the near future, the innovation of China's domestic bicycle culture will be a powerful driving force leading the development of the bicycle industry. According to the author, this view is actually not new. At the first China Bicycle Culture Forum, participants not only discussed the important impact of cycling culture on industrial transformation and upgrading, but also the progress and innovation of bicycle culture. The driving force of the industry is also certain. With the continuous change and development of the market, it seems that this point has been confirmed positively. Therefore, it is not difficult to understand why Guangzhou Zane bicycle manufacturers should emphasize the role of bicycle culture. In fact, the rapid development of the bicycle industry in recent years is obvious to all. Regarding the reasons for the popularity of cycling and the development of the industry, Mr. Peng Shangyong, CEO of China Low Carbon Network, believes: "Cycling has become a fashion, and the charm of cycling is infecting and attracting more and more people to participate, forming a contemporary A beautiful landscape in life." Mr. Ma Zhongchao, chairman of the China Bicycle Association, also agreed: "the development of the bicycle industry is a reflection on the traditional industrial economy at the expense of too much environment and public interests, making the development of green economy a new trend in the world."

Continuous development on the basis of development is our goal and the way to survive in the market. And seize the driving force of cycling culture innovation, is undoubtedly a very good direction of progress.

Guangzhou Zane Bicycle Factory believes that the large-scale public welfare cycling activity with the theme of "low carbon, green and environmental protection" held by China Bicycle Association for six consecutive years-"low carbon action, cycling China" is a banner of industry culture construction. This activity has created a total mileage of more than 10000 kilometers, attracted the attention and reports of countless media, and more importantly, it has affected nearly 0.2 billion people, made them understand or fall in love with bicycles, and made an indelible contribution to the development and growth of the industry. In this regard, Mr. Ma Zhongchao once said: "in the future upgrading of China's bicycle industry, on the basis of adhering to the path of technological innovation, we should also consider the new path of cultural innovation, that is, to give full play to the strong role of culture and promote the integrated development of culture and industry." Guangzhou Zane Bicycle Factory said: "The innovative development of cycling culture will change the market structure of the cycling industry, and will also prompt it to produce new industrial forms and value-added links, thus comprehensively subverting the industrial structure and economic growth mode of the bicycle industry. This is innovation, subversion and development."

Throughout the view that "the innovation of bicycle culture is a powerful driving force leading the development of the bicycle industry", it is in line with the current development of the bicycle industry in China, and it is foresighted and practical. In the words of Mr. Wang Shicheng, vice president of the China Federation of Light Industry, "Culture is a bridge between people's hearts and emotions, and a link to deepen understanding and trust. Exchange and integration based on culture is far longer and deeper than a single economic and trade exchange.